Nike and Kaepernick – a marriage of ideals or convenience

Nike and Kaepernick – a marriage of ideals or convenience

It was an in  your face move as Nike unveiled Colin Kaepernick as its new face for the 30th anniversary “Just Do It” campaign, the shock announcement creating a storm of comment on social media and drawing attention worldwide.

It was an action that polarized a nation and while a number of athletes, including in other sports, adopted similar protests, feelings about Kaepernick were largely split along racial lines.

Read more on:  http://www.thejakartapost.com/academia/2018/09/24/nike-kaepernick-a-marriage-of-ideals.html

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